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You’ve got your video podcast rolling, or maybe you’re just figuring out how to start a video podcast—either way, the big question is: how do you turn those podcast episodes into a money-making machine? If you're publishing your content on Apple Podcasts or YouTube, the next step is figuring out how to turn those listens and views into revenue.
The truth is, building up a solid income stream in the video podcasting world isn't a walk in the park, but with the right strategies, it’s totally within your reach. From finding sponsors to leveraging multiple platforms, there are ways to turn that creative spark into a full-blown business. Ready to elevate your podcast and cash in on your efforts? Let’s dig into how you can make that happen!
Whether you’re rocking a video podcast on your YouTube channel or sticking to audio-only podcasts, let’s break down the best revenue builders podcast tactics to boost that income!
Video is the future, period. When you add video elements to your podcast, you're instantly expanding your reach across more social media platforms. A video podcast opens the door to more sponsorship opportunities because brands love visuals—they want their products in your video content, not just in the audio version. Think about it: sponsors are far more likely to invest when they can actually see their product being featured in your video podcast setup.
Start small if you don’t have a big studio. Use basic equipment like a video camera or even multiple webcams to get multiple angles during your podcast recording sessions. You don’t need crazy gear—just at least one camera and solid video editing software to make it look professional.
You’ve probably got your audio podcast up on Apple Podcasts, but why stop there? With video podcasts, you can upload to YouTube, Instagram, and even TikTok. Posting your podcast episodes on multiple video platforms increases your visibility and introduces you to a broader audience. More visibility means more views, and more views equal more revenue streams.
Pro Tip: Make sure you’re optimizing your content for video podcast formats—whether it’s 16:9 for YouTube or vertical videos for IGTV. By adapting your video podcast for different platforms, you're keeping your viewers engaged wherever they like to watch.
Once you’ve built up a loyal podcast audience, it’s time to think about product placements and sponsorships. Video podcasts are perfect for this because brands can get visual placements. Think about creators like Joe Rogan—the guy seamlessly integrates products into his video podcast. Brands want to partner with creators who can make their products a natural part of the conversation. You can even create specific sponsored segments within your podcast recording sessions, adding video elements like on-screen graphics to highlight the brand.
Here’s an underrated trick: add captions to your video podcast episodes. Why? Because you’re making your content more accessible to a wider audience, including those who may not speak the spoken language in your podcast. Plus, people watching on-the-go without sound will still be able to follow along. This could lead to a surge in engagement from a more diverse podcast audience, and guess what? More engagement equals more ad revenue!
If you’re really serious about boosting revenue, consider offering premium content. With platforms like Patreon, you can offer exclusive video podcast formats, extended podcast episodes, or even live streaming sessions that give your fans behind-the-scenes content. Your most loyal listeners will pay for the extra value, and those premium subscriptions will be recurring revenue.
You could even offer “backstage access” by recording your in-studio recording sessions or doing a remote interview with a special guest that’s only available to premium members.
Why create one piece of content when you can turn it into 10? Repurpose your video footage into smaller clips, teaser trailers, or even social media posts. For example, take highlights from your podcast recording sessions and capture video that you can post across all your social media platforms. Use different video podcast formats for platforms like TikTok, Instagram, and YouTube. That same hour-long video recording can be edited into bite-sized pieces using video editing software, giving you a constant stream of content to share.
More content = more views = more revenue.
Another way to monetize your video podcast is by leveraging YouTube’s ad revenue. Once your YouTube channel reaches certain viewership milestones, you can start earning from pre-roll and mid-roll ads. Combine that with joining a podcast network that offers paid ads, and you’ve got yourself two solid revenue streams. It’s just a matter of using the right video podcast formats and understanding how to target ads to your target audience.
Merch is another huge revenue builder for podcasts. Whether you're offering podcast host T-shirts, mugs, or exclusive signed merch, having an online store linked to your video podcast can provide a steady revenue stream. Just make sure to mention it naturally in your podcast recording—it doesn’t have to be pushy, just in studio recording segments where you talk about your awesome merch can get your viewers engaged.
Whether you’re running audio podcasts or have already taken the leap into video podcasting, there are some critical steps to make sure your podcast isn't just popular—but profitable. From investing in the right video equipment to using multiple online platforms like YouTube and Apple Podcasts, you’ve got to be strategic if you want those income streams flowing.
Alright, let’s talk do’s and don’ts for making sure your own podcast turns into a solid revenue generator:
Do:
Don’t:
Want to take your own video podcast to new heights? Rizzle has all the tools you need to monetize your content with ease! Here's how:
Ready to unlock your podcast's full revenue potential? Let Rizzle take your podcast recording sessions to the next level, and watch your audience (and income) grow!
